Case Study: Atlanta Beagle Rescue
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Atlanta Beagle Rescue Website Redesign
A newly built responsive website redesign for the 501c3 nonprofit organization, Atlanta Beagle Rescue.
My Roles
I worked on a team with Sierra Swann.
My responsibilities included the following user interviews, sketching, low fidelity & high fidelity prototyping
The Problem
Redesign the Atlanta Beagle Rescue (ABR) website so that the 501(c)(3) nonprofit is better able to facilitate the adoption and fostering of the Beagles they feature on their page
The Solution
To create an online space that can make it easier for users to find their future pets and create a community around those with the same love and vision as the Atlanta Beagle Rescue
User Research
Stakeholder Contact
We don't want to grow. We just want a simple modern website that works.
"
"
-- Melissa, ABR Web Coordinator
Current Website Heuristics Evaluation & Analytics
How we can help:
- Eliminate close button and unfinished items at bottom of page
- Make ABR thought leaders on beagles and adoptions/fostering
- Contact information is difficult to find
- Several broken links
- Modernize and build a more robust website
- Make the beagles up for adoption featured more prominently
Current Stats:
80%
of their visitors identify as women
45-54
A majority of ABR visitors fall in following ages:
What people want: Survey & Interview Results
We interviewed 5 people who were either interested in adopting an animal or had previously adopted to determine what they feel is important to information to have when choosing a pet.
We also sent out a survey to determine the same information.
The following are pain points our users experience:
- ample demeanor and medical information about the animal
- websites were convoluted
- lack of general adoption/foster information
Who our user is: User Persona
Name: Wynn Caruso
Age: 53
Bio: Wynn lives in Marietta, Georgia. She has struggled with loneliness since her second child moved out for college last year. She has since been seeking a new companion. She goes for walks and is an avid church goer. She is concerned about supporting her community in her growing age.
I want to give a furbaby a loving home.
"
"
Demographics:
- Marietta. GA
- Husband and 2 children in college
- Near-retiree
- Empty nester
Psychographics:
- Used to be afraid of animals, but after her parents bought her first dog she was hooked.
- Is a natural caretaker
- Likes to stay in shape and takes daily walks
Needs & Goals:
- Longing to take care of a pet because they need a home and she wants an extra companion
- Needs to find a place to adopt from that will give her good information on the animals
Pain Points & Frustrations
- Finding reputable places to adopt from
- Finding enough information about the animal before she goes to visit
- Finding clear information on adoption requirements
Definition & Ideation
Dreaming up solutions: I Like I Wish What If
The I like, I wish, What if process allowed us to dream up various solutions without any restrictions on our imagination. We then plotted the most ideas while taking into consideration out users needs and determined the following to be main feasible and most useful features:
- Status of an animals health and their records
- Educational information
- Photos, descriptors, age, breed and other helpful information about the dog online
Prototypes & Testing
Sketches
During the sketching procees, I incorporated a modern feel to the website as well as adding new sections for foster and adoption requirements, basic contact information and a resources page to make ABR thought leaders on beagles.
Wireframes
We tested these wireframes on 5 potential users of the website. After this feedback, we adjusted the following things:
- Break portions of text so they are easily readable
- Adjust the spacing of asterisk on application page
- Remove chunks or repetitive text at the top of application pages
- Add resources button on application success screen
Final Prototype & Thoughts
What I've Learned
Working on this project for the Atlanta Beagle Rescue has been rewarding. Their website was not functional and they revealed to us that they had been hoping to find someone to redo their website, but due to financial reasons it kept being put off.
Our plan is to give them the full package of this website redesign with suggestions for a developer to come in and make their website functional. Overall, Atlanta Beagle Rescue does not to have a problem with social media engagement.
Our hope for them is that this redesign will add credibility to their business and give them a space of their own to help organize all of the things they need in one place.